BCMA President urges community leaders to network with physicians

As President of the BC Medical Association, Dr William Cunningham is constantly doing something that most people say they hate – giving speeches. Dr Cunningham knows it is a crucial part of his job. Its value was recently reinforced when he gave a speech at the annual Union of BC Municipalities (UBCM) convention. 

The convention provides an opportunity for local governments of all sizes and from all areas of the province to come together and share their experiences. It was a perfect platform for Dr Cunningham to inform these community leaders about the efforts being taken by the BCMA and its collaborative committee with the BC government – the Joint Standing Committee of Rural Issues (JSC).

Since Dr Cunningham is a rural physician, he had great credibility with this audience of politicians. They were very receptive to what Dr Cunningham advised. He urged all community leaders to get to know the physicians and medical students who regularly come into their communities to train or fill-in for a local doctor. He said “Network and emphasize all that your community has to offer.”

Dr Cunningham acknowledged that a physician shortage is a continuing reality in BC. Shortages are especially difficult for rural communities. When it comes to health, people are reluctant to remain or move into under-served communities. Dr Cunningham noted, “There is an economic downside and those communities who can attract and retain physicians are likely to find their population growing and economy thriving.”

The “it takes a village” mentality is evident when it comes to resolving this issue. Partnerships formed with the BCMA, Ministry of Health, health authorities, physicians, and local community leaders are proving to have an impact. Dr Cunningham said he appreciated the opportunity to talk directly with community leaders who can bring local support and influence to address and someday resolve physician shortages in rural BC.